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MUZAHIMIYAH AVENUE

A strip development that capitalizes on the underserved satellite district 40 kilometers southwest of Riyadh, which has seen government investment in infrastructure and the recently established Qiddiya Entertainment City.

The first of its kind in terms of design and quality, offering family entertainment, food and beverage, and specialty retail outlets

  • 50
    METERS 
    from Jeddah-Mecca highway
  • 40
    KILOMETERS 
    southwest of Riyadh
  • 20
    KILOMETERS 
    from Qiddiya Entertainment City
  • 6
    kilometers
    from King Saud University

Concept

The innovative design of Muzahimiyah Avenue focuses on double height modular volumes that instill a unique identity to the project and allow for flexibility of space. The volumes provide a play of façade through the use of two-tone render and wood screens to achieve a variety of scale and modern village spirit across Muzahimiyah Avenue. A transparent ground floor provides clearly identifiable shopfronts and entrances along the street, while allowing for easy connectivity and accessibility.
  • 12,150
    SQUARE METERS
     land area
  • 5,700
    SQUARE METERS
    leasable area
  • 1 & 1
    UNITS
    anchor store and free-standing outlet
  • 27
    UNITS 
    inline stores